C-Suite Strategies
C-Suite Strategies delivers proven insights on how to scale, streamline, and strengthen your B2B business.
If you’re looking for real-world growth strategies from a C-level sales and revenue pro who’s been in the trenches, you’re in the right place. Hosted by Stacie Sussman, Chief Revenue Officer at RevUp Advisory, this show is your go-to resource for navigating the messy middle of business growth.
Each episode features practical advice, candid conversations, and expert interviews designed to help you overcome bottlenecks, align your team, and ignite sustainable success.
We’ll answer questions like
How can I scale my B2B business sustainably?
What are the most effective strategies for scaling a B2B business?
How do I build and lead a high-performing team during growth?
What are the top metrics to track for B2B sales growth?
How do I align sales and marketing teams for incremental revenue outcomes?
How can technology help scale my B2B business more efficiently?
How do I reduce customer acquisition costs while increasing revenue?
This podcast is packed with value for B2B founders, CEOs, CMOs, sales leaders, and business operators ready to scale smarter—not harder.
If you want to learn how to turn the chaos of growth into clarity and confidence, subscribe to C-Suite Strategies. Your next breakthrough is just a listen away.
C-Suite Strategies
13: Why Most Marketing Fails: You’re Tracking the Wrong Things
What if the reason your marketing isn't working... is because you're measuring the wrong things?
In this solo episode of C-Suite Strategies, Stacie Sussman, founder of RevUp Advisory, pulls back the curtain on one of the most common problems she sees in professional services, HR firms, and small businesses: spending heavily on marketing without knowing what’s actually driving results.
Most legacy companies are stuck tracking vanity metrics—likes, opens, impressions—while ignoring the micro-conversions that actually build revenue.
Stacie shares real examples from inside companies just like yours and reveals the root cause: disconnected systems, poor attribution, and siloed efforts that make scaling feel impossible.
This isn’t about more tools—it’s about better visibility.
If your funnel feels clunky, if your marketing isn’t converting, and if your sales team is stuck guessing… this episode will show you exactly where the cracks are in your foundation.
Here's what we cover:
• Why traditional marketing metrics are broken and misleading
• What micro-conversions are (and why they’re your growth unlock)
• How to stop relying on spreadsheets and gut feelings
• A real-life story of a $25M firm that transformed with simple visibility
• What attribution really means for non-SaaS companies
• Why you don’t need fancy dashboards—just the right signals
• How legacy businesses can build momentum with clarity, not chaos
RevUp Advisory is trusted by growth-stage companies who’ve outgrown “good enough.”
We’re the team you call when sales is stuck, marketing isn’t converting, and ops can’t keep up.
Led by Stacie Sussman and a team of experts you wish you called six months ago, RevUp realigns your go-to-market engine so growth stops feeling like a grind—and starts feeling like momentum.
Learn more: https://www.revupadvisory.com
Email Stacie: stacie@revupadvisory.com
Book a consult: https://calendly.com/revupadvisory/consult-call-with-revup-advisory
Follow Stacie on LinkedIn: https://www.linkedin.com/in/staciesussman/
Connect with Stacie:
Book a free growth consult
LinkedIn
Website
This episode of C-Suite Strategies is brought to you in partnership with Leah Bryant Co.